Reds, Blues and Greens join behind new global warming film

Largest U.S. theater chain to release new global warming film on eve of elections

The Great Warming, shot on four continents and narrated by Keanu Reeves and Alanis Morissette, will be released Nov. 3 by the Regal Cinema chain in the top 50 U.S. markets.

A new documentary called The Great Warming is opening up new territory for global warming awareness, as the nation’s leading theater chain prepares to release it in top venues across the country – an opening three times larger than for any other film of its kind.

“Regal’s acceptance of The Great Warming is of special significance, as the company generally doesn’t show documentary films,” said producer Karen Coshof, of Stonehaven Productions. “This is a testament to Regal’s recognition and support of the movie’s commercial viability, and to the wide public interest in finding ways to reverse the degradation of the planet.”

Coshof says the film, earlier parts of which were reviewed as “a labor of love,” “a visual feast” and “the best film on global warming ever produced,” is built on solid science, and roams the political and faith spectrum from Evangelical Christians to Friends of the Earth, asking tough questions and offering real-world solutions.

It’s also populated with inventors, schoolchildren, researchers, farmers and entrepreneurs from around the world who are feeling the brunt of climate change and global warming, and/or finding innovative ways to tackle them.

In the months leading up to its national release, The Great Warming (85 minutes) has attracted an unprecedented coalition of leaders in science, religion, business, environmental activism and education.

These “reds, blues and greens” have bridged historic gaps to join in support of the film, Coshof says, because they believe in an individual and collective moral responsibility to reverse the growing threats to the environment and human well-being. To that end, leaders from every arena of American life have signed a full-page ad that will appear in a Washington D.C. newspaper this month.

More than a science lecture or a red alert, The Great Warming is aimed at bringing everyday Americans up to speed on global warming and climate change. Its overall emphasis offers hope through real-world solutions that, if implemented, can make a difference now and in future.

The film’s effectiveness is already being proven, as grassroots screenings throughout the summer mobilized members of hundreds of churches, schools, town halls and community organizations across the county.

“In the course of making this film, we were determined not to lose sight of our most important advocate, the ordinary person on the street,” said Coshof. “We wanted to make this issue resonate in every household everywhere. To engage not only the intellect, but most importantly the emotion and will of every person so that they feel empowered to act.”